Covering every aspect of the process, this book introduces the design, development, manufacturing, and marketing of footwear. It also presents a comprehensive discussion of how the footwear industry attempts to cater to the wide needs of sophisticated and demanding customers. The text provides a basic understanding of the technology and techniques involved in the design and development of a popular and demanding consumer product. Topics include the measurement and testing process, foot and footwear interaction, mass customization, the manufacturing process, and the marketing process.